Top performing brand
Ostbye is consistently recognized by INSTORE Magazine as a top performing brand, ranking #4 among the industry’s best performing brands in 2026. Ostbye was also honored as IJO “Vendor of the Year” in 2026 and has been named RJO “Vendor of the Year” 15 times, as voted on by its members.
- IJO 2026 Vendor of the Year
- RJO 15× Vendor of the Year
- INSTORE No. 4 Best-performing brand 2026
For over 100 years
From the humble beginnings of a Norwegian immigrant’s small jewelry shop to its status today as one of the leading manufacturers of bridal and fashion jewelry, Ostbye has always stayed true to its mission of exemplary quality, service, and value. The company’s founder, Walter Ostbye, was a jeweler in his native Norway and opened his doors in 1920 under the name Ostbye & Anderson. Four generations later, the Ostbye family continues to lead the company with the same commitment.
Ostbye’s comprehensive jewelry collections and divisions include bridal, anniversary and fashion rings, pendants and earrings, and the iconic Diamond Marriage Symbol® and Christian Marriage Symbol®. Ostbye creates quality fine jewelry and offers a lifetime manufacturer’s warranty.
Thru the Store® programs
Marketing support, term packages and the Ostbye Guarantee™- FREE Custom Design Program
- FREE Wedding Band Event Program
- FREE Social Media tools
- Lifetime Trade-Up program
- Term packages
- Ostbye Guarantee™If you don’t sell it, we will exchange it.
in 2020
To celebrate 100 years of serving retail jewelers, Ostbye set out to perform 100 Acts of Kindness. Not only did they complete the campaign, they accomplished 122 acts of kindness, with support from retail jewelers across the country who joined in.
Our purpose
Building lifelong customers and memories.
Mission
For more than a century, Ostbye has been built by committed, talented employees and dedicated, loyal customers, and for this we are most grateful. It is with pride that we present our company to you.
Our core values
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Honest day’s work
Caring, dedicated, passionate, and flexible. We show up and give our best for our customers and each other every day.
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Relentless growth
Customer growth, individual growth, and company growth. We push forward together.
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Delivering value
Quality, honesty and integrity, and an understanding of the value of our reputation in everything we make and do.
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Solution centered
Team players, problem solvers, and opportunistic thinkers who find a way to get it done.
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We laugh at ourselves
Fun, outgoing, and never short on a sense of humor.