Mission


Our Mission Statement:
Our mission is to be the supplier of choice to the retail jewelry industry by committing our resources to create the best customer experience, not simply meeting our customer’s needs, but exceeding their expectations.

Our Core Values:
  • Focus relentlessly on the customer through unparalleled service, quality and value.
  • Actively listen and interact with customers, employees, suppliers, and industry leaders recognizing the importance of these resources for ideas, knowledge, solutions, innovations and trends.
  • Develop products and programs that achieve broad-base consumer appeal.
  • Ensure quality at the source in everything we do.
  • Cultivate an environment of continuous improvement in all aspects of our company.
  • Embrace innovation, creativity and technology to drive proactive, positive and profitable change.
  • Promote integrity and long term relationships with customers, suppliers and employees.
  • Reinforce the value of each employee and their responsibility to support the team and contribute to the company’s success.
  • Create a safe, productive and rewarding work environment.
  • Protect assets of the company through effective use of company resources.
  • Recognize the importance of company growth and profitability to ensure our survival.
Our Motto:
Building customers and jewelry for life.